Disclaimer: This post may contain affiliate links. The opinions expressed are mine. Read more.

A Pretty Links Alternative – A Better Link Tracking Service

If you’re an affiliate marketer, you’re already using Pretty Links or at least have heard of this service.

Pretty Links is a great tool if you are starting out with affiliate marketing. It allows you to cloak, track, and manage your affiliate links all in one place.

However, in my opinion, Pretty Links lacks the functionality needed to really take your blog to the next level.

An affiliate link tracking system should be a core part of your affiliate marketing toolbox.

But if you want to become a super affiliate, you need to track the source of clicks and — more importantly — track conversions. Unfortunately, Pretty Links lacks this functionality.

Affiliate marketing has much more than just a “pretty” link.

You need ways to add value for readers. Just placing a link in your content with the words “buy now” is not the road to riches. You won’t be sitting on a tropical beach in front of your cabana sipping a piña colada anytime soon.

Your site shouldn’t just have great content. It should also have functionality.

Instead of just typing “buy now,” you can use the Amazon Associates program, for example. Using this affiliate program, you can insert product information, pricing, and ratings right into your blog. The best part this that it can be done automatically. There’s no need to manually update Amazon pricing daily.

Link TrackerRequires WordPressAmazon SupportConversion TrackingAd TrackingStarting Price
AAWPYesYesNoNo$47.00/yr
BitlyNoNoNoNoFree
ClickMagickNoNoYesYes$37.00/mo
GeniuslinkNoYesNoNo$5.00/mo
ImprovelyNoNoYesNo$29.00/mo
LassoYesYesNoNo$39.00/mo
LinkTrackrNoNoYesNo$17.00/mo
RebrandlyNoNoNoNoFree
ThirstyAffiliatesYesNoNoNoFree

In case you’re wondering, ThirstyAffiliates was acquired by the makers of Pretty Links. and has similar functionality and pricing.

You’ll notice all the WordPress plugins, like Pretty Links, lack conversion tracking. They also tend to slow down your site.

The services that aren’t plugins offer conversion tracking and, typically, more advanced functionality.

To help you find a product that best suits your needs, I’ll break down Pretty Links alternatives into two different types of services:

  1. Link and conversion trackers
  2. Services that let you better monetize Amazon’s affiliate program

Best Conversion Tracking

ClickMagick

Larry's Take

ClickMagick is an alternative link-shortening service that specializes in ad tracking. I feel the user interface could be easier to use. It does have some advanced tracking capabilities not found anywhere else. It is worth checking out ClickMagick to see if they meet your needs.
8.0 Out of 10
PlatformCloud
Conversion TrackingYes
Price$37 - $197 per month
Annual DiscountNo
Promotion14-Day Free Trial
Learn More

ClickMagick has several new features for the power affiliate marketer.

However, unfortunately, this service isn’t as easy to use as it could be. In fact, there are many advanced options that even some of the most advanced affiliates may not use.

Setting up a new merchant can be a daunting process and not user friendly

But if you’re looking for a unique feature, it’s more than likely that ClickMagick offers it!

Here are a few unique features you’ll find with ClickMagick:

  • Automated Split Testing — Test which merchant offer works better and get ClickMagick to use the winner automatically.
  • Cross-device Tracking — Track clicks from multiple devices used by a single reader.
  • Trackback and Pixels Conversions — Track and report conversions.
  • Geographical Targeting — Display a different destination URL based on location.
  • Google, Facebook, and TikTok Ad Tracking — Send conversions to Google Ads, Facebook, and TikTok.

Best Amazon Affiliate Plugin

AAWP

AAWP

Larry's Take

If you want to monetize via the Amazon Associates program, AAWP is the WordPress plugin you should use. It cannot only create links to Amazon products but can create summary boxes that automatically update with descriptions, images, and pricing. You can create product comparison pages quickly as well.
9.0 Out of 10
PlatformWordPress
Price$47 - $389 per year
Learn More

If you’re an Amazon Associate, you need something better than Pretty Links. Pretty Links really isn’t best suited for Amazon’s affiliate program. At the core, Pretty Links is just a link management system.

If you want to monetize using the Amazon Associate program, you need to pull Amazon’s product, pricing, and image information — automatically. This why I recommend AAWP.

AAWP is a WordPress plugin. Its core strength isn’t tracking. In fact, the plugin has no built-in click or conversion tracking and reporting. AAWP’s strength is in its ability to pull information directly from Amazon’s site.

AAWP links up to Amazon’s API and will pull this information automatically:

  • Product Title
  • Product Description
  • Product Image
  • Pricing

In addition, the plugin automatically all of this information daily. There’s no need to go into your site and update the pricing when Amazon changes its price — which is a common occurrence with Amazon.

AAWP also has these features:

  • Geotargeting — Target the correct Amazon Associates program based on the visitor’s location.
  • Highlight Amazon Links — Set up links to display the Amazon icon, making your visitors aware that they can buy the product on the site.
  • Product Summary — Display a nicely formatted callout that automatically shows an Amazon product, description, and pricing. There’s no need to manually update this information, saving you time and effort.
  • Comparison Tables — Easily create comparison tables of products available on Amazon and highlight key features.
  • Automated Lists — Automatically create bestsellers and new release lists that ensure you have the latest products listed on your blog.
  • Amazon “Buy Now” Button — Install a clear call-to-action so your visitors are more likely to convert.

All of these features increase your Amazon conversion rates. This is especially important with Amazon’s recent commission changes. Plus, you get all this for under $50.

Lasso (Runner Up)

Lasso

Larry's Take

Lasso's top feature is a product summary for your Amazon Associates program. It will automatically update pricing from Amazon. There are two features that are unique to Lasso. You can quickly add new affiliate links in your blog by searching for text in your content. The other is you get alerts for broken or out-of-stock links. The main drawbacks are Lasso's price and lack of features. I personally would like to see conversion tracking and more support for other services besides Amazon.
8.0 Out of 10
PlatformCloud, WordPress
Conversion TrackingNo
Price$39 per month
Annual DiscountYes - 2 months free
Promotion14-Day Free Trial
Learn More

Lasso is a recent entry into the affiliate link management space. My friend Andrew Fiebert created Lasso’s most powerful feature its integration with Amazon’s API.

Lasso is a WordPress plugin that works well with any affiliate program, not just Amazon’s.

Like AAWP, Lasso allows you to create nice-looking summary boxes that display your Amazon (or another affiliate) product information.

Unfortunately, Lasso’s biggest limitation is in conversion tracking. For me, this is a big roadblock. But many users won’t be bothered. Plus, if you’re using Amazon, conversion tracking isn’t an option anyway.

Lasso lacks the functionality of the comparison tables and automated lists found in AAWP, but this plugin has some features not found anywhere else.

Lasso offers these features:

  • Quickly Add New Affiliate Links — Find unmonetized links and keywords and add them without manually going into every post.
  • Alerts for Broken or Out-of-Stock Links — Replace outdated products with ones that can keep you making money.

Summary

It’s time to dump Pretty Links and use one of the alternatives mentioned. If you want to track conversions, use ClickMagick. If you want to better monetize with Amazon, use AAWP or Lasso.

Don’t forget that it’s also possible to use multiple link trackers.

Larry Ludwig

About Larry Ludwig

Larry Ludwig is an entrepreneur, financial expert, tech & marketing guru with over 25 years of industry experience.

In July 2018, Larry successfully sold Investor Junkie for $6 million.

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phillip maynard
2 years ago

Larry,
I have not had the time to read your information so all this is greek to me. However, I will try and start somewhere if you’ll just give me a hint.

Thanks
Phillip

Jesse
10 months ago

Where would Geniuslink fit in there?

john
9 months ago

Hey, how does lasso compare with affiliateable? I’m concerned whether the elements within the affiliateable boxes are SEO friendly? For example, if instead of writing a long blog article about the pros and cons of something, I inserted a well written affiliateable pros/cons list – do you think google would pick up and index the text in the affiateable box? I feel that it probably would not as it’s an external cloud based insert, not necessarily attributable to the website directly. Whereas a tool like lasso is a plugin which posts directly onto the pages of your site. What do… Read more »