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Top Affiliate Marketers In 2022 (9 People You Should Follow)

Affiliate marketing is an odd industry. From my experience, there are many ‘posers’ who pretend to be gurus, when in reality they are just marketing themselves to be experts.

Many in the affiliate marketing niche are making more money from a course on how to make money from you. They have no real world experience with affiliate marketing.

At least for me, I see through this facade.

Though like any skill, we all can use some coaching and get inspiration from other experts. Even from someone like me who’s been doing affiliate marketing for over 12 years.

These are the people I follow and consider to be the top affiliate marketers. These are people who I look towards and learn from myself.

It’s not the usual suspects that many others have listed. Some of the affiliate marketing experts you’ve may have never heard of. No matter where you are at with affiliate marketing, you should follow these people.

Here’s the list of the top nine, in no particular order.

Matt Giovanisci

Matt Giovanisci
Matt Giovanisci

Superpowers: detailed public experiments and YouTube videos

Matt is a long-time friend and the creator of the blog MoneyLab.

He’s one of the OG’s and has been doing affiliate marketing since 2006. His blog Swim University is monetized mostly via Amazon Associates. Though has been hit with revenue decreases because of changes in their problem.

He has a great evergreen YouTube channel for Swim University you should model for your brand.

He has a on-again, off-again now on-again podcast with a YouTube channel as well.

As of late, Matt is getting into more advanced affiliate marketing techniques than just blog posts. He’s creating sales funnels with his own products using email marketing to promote.

Matt Diggity

Matt Diggity
Matt Diggity

Superpowers: testing SEO theories and summaring changes in affiliate marketing

Matt is the founder of Diggity Marketing and owns several blogs in different niches. On his blog, he posts the latest happenings in affiliate marketing. Though I find his private Facebook Group, Affiliate SEO Mastermind to be a better source of updates.

Matt Wolfe and Joe Fier

Joe Fier (left) and Matt Wolfe (right)
Joe Fier (left) and Matt Wolfe (right)

Superpowers: world-class digital marketing guests and long form interviews

The first duo is Matt Wolfe and Joe Fier.

Their Hustle and Flowchart podcast is perhaps one of the best shows to listen for not only for affiliate marketing ideas but how to be a better digital marketer. Even though the content can be very heavy, Joe and Matt keep the pace lively, educational, and interesting. It’s great to listen while on a long car trip or working out.

It doesn’t hurt I was also a guest on their show as well.

Gael Breton and Mark Webster

Mark Webster (left) and Gael Beton (right)
Mark Webster (left) and Gael Beton (right)

Superpower: real-world use cases with multiple counterpoints

Here’s another affiliate marketing duo. They are the creators of the brand Authority Hacker that specializes in affiliate marketing.

They have regular YouTube videos on their channel on many different subjects around affiliate marketing including SEO, tear-downs, changes in affiliate marketing, and other digital marketing techniques.

Doug Cunnington

Doug Cunnington
Doug Cunnington

Superpowers: SEO

Doug is the creator of the Golden Keyword Ratio or GKR for short. GKR is a technique to help beginner bloggers get content to rank. From my own testing his theory works and I highly recommend using for any beginner affiliate marketer.

Doug has a regular YouTube channel and can be found at his blog Niche Site Project.

Miles Beckler

Miles Beckler
Miles Beckler

Superpowers: affiliate marketing sales funnels and YouTube presentations

Miles is another YouTuber with over 181K subscribers. He presents many live videos and has in-depth presentations that many others charge for.

He also is different than many other affiliate marketers. He gets traffic not only via SEO but he also has complex sales funnels with paid traffic. Some definitely you want to model for your own blog.

You can check him out at his personal blog.

Spencer Haws

Spencer Haws
Spencer Haws

Superpower: founder of multiple affiliate marketing blogs with real-world results

Spencer is the creator of the site Niche Pursuits. He’s the previous owner of the SEO research tool LongTailPro and the current owner of Link Whisper.

Spencer also has a YouTube channel where I was interviewed as well.

Larry Ludwig

About Larry Ludwig

Larry Ludwig is an entrepreneur, financial expert, tech & marketing guru with over 25 years of industry experience.

In July 2018, Larry successfully sold Investor Junkie for $6 million.

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