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Zoho Sites Website Builder Review: Pros, Cons, and Alternatives

Zoho is a software company that has a suite of products designed to help business owners get their businesses up and running online.

Their website builder, Zoho Sites, is an all-inclusive website builder, which means it includes everything you need to create your site (from the builder itself to the hosting).

Recently, I gave Zoho’s website builder a try for a full Zoho Sites Website Builder review. But before I get into the pros and cons of my review, let’s dive into an overview about tools to build a website.

There are so many considerations to take into account when choosing a website builder — and really, there are a thousand ways to get what you want in the end in terms of functionality, convenience, pricing, etc. The thing to remember is: whether you’re building a simple personal website or running a business, the way you build your site has a lot of consequences.

In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short-term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.

What Is Zoho Sites?

On the wide spectrum of website building solutions, Zoho Sites lives on the end that is all-inclusive and provides everything you need to get started and grow your website. It contrasts with solutions where you buy, install, and manage all the “pieces” of your website separately.

Using Zoho is sort of like leasing and customizing an apartment in a really classy development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner. That point is key because there’s usually a direct tradeoff between convenience and control.

Everything may fit together just right with a website builder like Zoho, but that may or may not be what you’re looking for.

As far as competition, Zoho Sites competes with all-inclusive website builders like GoDaddy GoCentralWixSquarespaceJimdoYahoo! Website Builder, Gator, Weebly, and WordPress.com.

Compared to their direct competition, they focus on ease of use and integration with their plethora of Zoho products. Zoho offers several website templates you can customize with no coding or design experience required, and also gives you the opportunity to integrate with their marketing and optimization tools.

Pros of Using Zoho Sites Website Builder

Here’s what I found to be the pros of using the Zoho Sites website builder — not just in comparison to direct competitors like GoDaddy and Wix, but as an overall website solution.

Easy Sign Up Process, Onboarding, + Free Trial

One of the biggest pros of using Zoho Sites is how easy it is to get up and running on the platform. It’s a few basic steps of entering your information, picking a theme, and then you’re in.

Zoho Sites also makes it incredibly easy once you’re inside the platform. Their onboarding process (AKA the information they give you to get you up and running and actually using the software) is very straightforward.

They walk you through a step-by-step tutorial of how to customize your website as soon as you choose a theme.

The entire process makes it easy to get your website up and customized in a matter of minutes, even if you have no online experience.

Zoho also offers a 15-day free trial when you sign up, and they don’t require a credit card to use it. Most software providers offer a “test run” of their products, but it comes with caveats. You either have to choose a plan upfront and enter your card info to be automatically charged when the trail is over, or have limitations on your features, or both. 

Zoho allows you to truly test out their platform for 15 days before you make a decision — no strings attached.*

*Note – so technically, you’d have to sign up for some of their product integrations if you want to implement them in the free plan. I still consider it no strings attached, because you get all of the basic functionality / inclusions in the free trial.

Zoho Website Templates, Design & Functionality

When I’m looking at all inclusive website builders, I want to be sure I look at both the templates’ design and functionality to get an accurate picture of what the builder can do.

Zoho Sites also offers a wide selection of template designs that are responsive (AKA they look good on a mobile device, tablet, and computer). They have a lot of variable designs that you can use as the foundation of your website.

Once you choose a template, you can customize it to your brand. Zoho is what’s known as a “drag and drop” editor, where you can “drag” premade sections and “drop” them on your page. It makes customizing your site simple, straightforward, and fast.

With Zoho, can customize the styles on the page (like fonts and colors), as well as the individual sections, and you can add new elements to a section layout. However, you can’t create a new section from scratch using the drag and drop editor.

You can, however, customize your template using the CSS and HTML editor, which is a big benefit if you have coding experience but want to use a template as a starting point.

All in all, Zoho’s Website Builder has a great balance of convenience and control in terms of template design, which is a big plus for an all-inclusive website builder.

Some Product Integration

Another thing that makes Zoho’s Website Builder unique is their product integrations. Zoho has their own CRM, Marketing, and Analytics products, and these integrations are easily accessible in the site builder.


One thing to note — these additional integrations / functionality are all part of paid plans (more on that in a bit).

This isn’t necessarily a con, but it is something to pay attention to… especially because you can find a lot of this functionality for less with other website builders (particularly if you went the self-hosted WordPress route).

Downsides of Zoho Sites

Of course, no review would be complete without looking at the downsides. Every piece of software will have complaints. Let’s look at the specific cons I found with using Zoho Sites as your website builder.

Pricing + Plans

While Zoho is fairly easy and convenient for DIYers and business owners, they do leave a lot to be desired when it comes to pricing. All of their plans come with some sort of limitation, whether it be pages, storage, or even the number of forms you can have on a site.

It’s also worth noting that Zoho doesn’t offer a free plan. There’s a free trial, which lasts for 15 days, but if you want to continue on with their service, you have to choose from one of the paid plans.

Again, this isn’t necessarily a “con”, but if you’re looking for a website builder for a short-term project, you can probably find a builder with similar features who offers a standard free plan (ie, Wix or Weebly).

Limited Feature Set – Technical

Technical limitations are features that you don’t know that you want until you want them, and then you find out you can’t have them.

These are things like integrations with Facebook, PinterestTwitter, Google Ads, social sharing options, blogging, and a whole host of every intermediate to advanced marketing tools on the internet.

Now, as I mentioned above, Zoho does include some product integration that’s built-in (like their CRM) or can be added on (like their MarketingHub). But when it comes to outside integrations, Zoho is fairly limited.

For example, let’s take a look at their apps:

There isn’t much to built-in from an integration perspective outside of what Zoho offers in their product suite, and even then, there’s not a ton of clarity around what these features actually are or do.

Now, you could add your own integrations through code snippets. However, if you want something that you can easily “plug in” to your site and have it just work without you messing with code, then Zoho leaves a lot to be desired.

Zoho Sites Alternatives

There are a lot of website & business building solutions on the Internet. Zoho is a bit unique in that they offer a complete business platform including email, sites, commerce, collaboration tools, etc.

That said, if you aren’t sold on their Zoho Sites product, there are plenty of 3rd party website builders that integrate well with other platform products.

Zoho Sites vs. Wix

Wix is the brand name website builder. They’ve been around for a long time and have traditionally led the industry on drag & drop functionality.

Wix is a hosted platform, so while they handle everything from speed to security, they also require that you integrate your business tools via their authorized apps & extensions. If you are interested in the total Zoho platform, you’ll get a better experience with Zoho Sites. But if you are just looking for a website builder and plan on doing 3rd party integrations, then Wix will be a better choice.

Zoho Sites vs. WordPress

WordPress is website software that has become popular due to it’s incredible versatility and open-ness. It can integrate with nearly any piece of software and will run on nearly any hosting plan.

If you are planning on really investing in your website, and can take on the learning curve, then WordPress will be a better choice. You can install WordPress on your own hosting plan if you want maximum control over code and costs or sign up for a WordPress.com Business plan for more convenience (though more costs).

WordPress can integrate with other Zoho products, but you’ll get a better experience with Zoho Sites.

Zoho Sites vs. Squarespace

Squarespace is another brand name website builder. They’ve been around for a long time and have traditionally led the industry on design & template functionality.

Squarespace is a hosted platform, so while they handle everything from speed to security, they also require that you integrate your business tools via their authorized apps & extensions. If you are interested in the total Zoho platform, you’ll get a better experience with Zoho Sites. But if you are just looking for a website builder and plan on doing 3rd party integrations, then Squarespace will be a better choice.

Zoho Sites vs. Google Sites

Google is Zoho’s most direct competitor in many ways. Google runs G Suite which competes with Zoho for business operations tools. Google Sites is one of those tools that competes directly against Zoho. The short version is that what Google Sites lacks in features against Zoho, it makes up in unlimited everything and a free price tag.

Choosing Zoho Sites or Google Sites will really depend on which ever one you want for your other business products. Google Sites will be great with G Suite and Google Domains. Zoho Sites will go best with Zoho products.

Zoho Review Conclusion

Zoho makes getting your website up and running simple and fast, and they also offer substantial customization options for more experienced website builders through their HTML and CSS editing.

However, like most all-inclusive website builders, there does come a point where there’s a tradeoff between convenience and control, especially when you factor in price. Zoho’s pricing leaves something to be desired, especially when you get into the higher priced plans and take into account the technical limitations, even with the higher priced options. If you’re looking for something that offers more control and scalability, you’re better off elsewhere.

Not sure Zoho fits your needs? Check out my quiz to find what the best website builder is for you based on your preferences.

Larry Ludwig

About Larry Ludwig

Larry Ludwig is an entrepreneur, financial expert, tech & marketing guru with over 25 years of industry experience.

In July 2018, Larry successfully sold Investor Junkie for $6 million.

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