When most people think of a digital product launch, Jeff Walker’s well-known Product Launch Formula comes to mind.
If you are not familiar with Jeff’s program, his formula outlines how to launch a digital product for a limited time. It’s a sales funnel technique that’s been used by many over the years.
You create a course, market to your audience, and then close the cart after a certain amount of days. Jeff’s formula works because it creates scarcity. This is one of the core tenants as mentioned in the highly recommended book Influence, by Robert Cialdini.
It works and works almost too well — this digital marketing technique has one major problem.
This leads to a lot of income in a very short period. It creates “lumpy” business income; One month you could net $20,000 in course sales, then the next month zero. That’s a tough way to run a business.
With Jeff’s technique, you are always racing to your next product launch.
Wouldn’t it be great if you could create a limited available funnel that is evergreen? You can send traffic to an offer that’s available for a limited time to each prospect?
That’s now possible with using the service Deadline Funnel.
At least for me, I’m more a fan of automating sales. When a sales funnel is automated, it allows you to send regular traffic that converts like clockwork.
Deadline Funnel has some tech not seen in the competing services.
- Evergreen Funnels — Create unique evergreen limited-time offers for each prospect
- Predefined Blueprints — Easy to follow premade templates to add to your sales funnel.
- Many Email Integrations — Works with many popular email service providers. In addition, has an effective countdown timer you can embed in emails to your subscribers.
- Mult-Device Tracking — Prevents prospects from evading your countdown timer and resetting the clock.
- Sometimes Confusing Interface — When creating your funnel it can be confusing to implement.
- Costly — While Deadline Funnel is powerful it can be costly to use compared to other services. Though it does options no other product offers.
What is Deadline Funnel?
Deadline Funnel is a service for digital marketers that allows you to create limited-time offers for each prospect. The purpose is to entice potential customers to take action now. Unlike many services, Deadline Funnel created personalized countdown timers that prevent fake offers that can be easily thwarted.
- Blueprints — Predefined templates to use with your sales campaigns.
- Display Countdown Timers — Email and web page countdown timer.
- Customize Look-n-Feel — Tailor the look of your countdown timer to match your brand.
- Email Integration — Works with many popular email service providers.
- Shopify Integration — Create a limited available discount code for your Shopify customers.
- Mult-Device Tracking — Prevents resetting the countdown just because the visit comes from another device. Also useful for evading your countdown timer.
- Reporting — Track how many subscribers are actively in a deadline funnel. Measure the ROI of your email sequences. You can optionally email you weekly reports.
You have 10 different blueprints available in Deadline Funnel to promote your products in an evergreen method.
- Email Sequence With Special Offer — Each email subscriber receives a special offer and unique deadline only for them.
- Page Visit — Start tracking when a visitor visits a specific web page. This can be used for campaigns with no email sequence.
- Automated Webinar — Integrate Deadline Funnel with your automated webinar so each attendee receives a special promotion.
- Product Launch/Fixed Date Promotion — Typically used for holiday events promote an offer that ends at a specific date and time for all visitors.
- Click-Based Email Sequence — Starts the countdown only when they click on a specific email link. Which allows you to start the countdown time only then.
- Day Of The Week — An evergreen deadline that always ends on a specific day of the week.
- 15-Minute Optin Upsell — Create an offer for a limited time as soon as they subscribe to your mailing list.
- Special Offer By Quantity — Limit your promotion for the first ‘X’ amount of buyers instead of by date.
- Shopify Promotion — Create an evergreen Shopify campaign with ActiveCampaign and ConvertKit.
- Facebook Messenger Promotion — Create with ManyChat or ChatFuel bots an evergreen Messenger sequence.
Types of Countdown Timers
There are three different types of countdowns available to you:
- Floating Bar Timer — Display the timer at the top or bottom of your web page.
- Inline Timer — Embed via HTML anywhere on a page.
- Email Timer — Shown graphically inside of your emails.
It should be noted unlike many other countdown timers, Deadline Funnel uses multiple methods to prevent a visitor from thwarting your limited time offer. All too often I’ve seen countdown timers that reset after you clear your browser’s cookies, or visit from another device.
If your timer can be reset, this completely ruins your credibility with your audience.
Not with Deadline Funnel.
Deadline Funnel uses the browser cookie as the primary but also uses their email address and IP address to uniquely identify the visitor. This is why Deadline Funnel an integral part of their service is using an email sequence.
Deadline Funnel Pricing
Deadline Funnel pricing is pretty straightforward. They have three different product tiers:
- Start — $49/month ($39/mo annually)
- Create — $99/month ($79/mo annually)
- Scale — $199/month($159/mo annually)
If you pay annually you save 20%, so I would recommend do that after you’ve decided their service is right for you.
Most individuals will opt for the ‘Create’ plan because it removes the Deadline Funnel branding and allows you to customize the colors used on your countdown timer. The ‘Start’ plan limits to only 3 campaigns. Which is enough to get your feet wet. You’ll see options to test using Deadline Funnel in other sales funnels and more than likely will option for ‘Create’ since that is unlimited.
Though keep in mind the ‘Create’ plan limits you to 10,000 lead a month. For most that’s more than enough.
The key part of using Deadline Funnel is the integration into your mailing list software. Fortunately, it works with many email, chat, and popup box service providers.
Landing Page Builder
You can work with pretty much any page builder or CMS.
- Other (unspecified)
Deadline Funnel Alternatives
Deadline Funnel is somewhat of a unique product. There are alternatives to Deadline Funnel, but there is really only one product that comes close. Yes, many shopping cart services like ThriveCart or SamCart have a countdown timer, but can be easily thwarted.
To me the real service I would suggest looking at as well is Thrive Ultimatum. Thrive Ultimatum is a WordPress plugin that allows for similar functionality with your blog. It has similar functionality that prevents getting around the limited-time promotion.
The biggest disadvantage with Thrive Ultimatum is it’s a WordPress plugin. If you use other services for shopping carts, like ThriveCart you will not able to integrate. So if any other CMS or shopping cart system you will not able to use their software. The other limitation is you cannot attach a countdown timer in your emails.
To me, Deadline Funnel is a clear winner in this category.
I use Deadline Funnels a lot in my own campaigns. If you are selling digital products, I recommend you time scarcity in some capacity. It definitely helps get prospects off “the fence” and take action.
Deadline Funnel will not solve poorly positioned and marketed products. No marketing technique, including scarcity, fixes a poorly created product. I’m not suggesting you should use it for every product you sell, but countdown timers should be in your arsenal of options to market your products.
For me, Deadline Funnel creates legit scarcity for your digital products. It prevents visitors from evading the countdown timer you create. Compared to the other options available, this part of the service is worth the admission alone.