OptinMonster Review 2021 – The Best Lead Generator Software

Disclosure: I may be compensated via the links clicked in this article. The opinions expressed are my own and stand by my recommendations. Please read my disclaimer for more info.

The money is in the list they say. Besides a blog, an email list is one of the few other things you have control over. No one can take away your mailing list.

So if this is the case you want a way to get the most amount of email leads. This is why I recommend using OptinMonster.

As a digital marketer, OptionMonster is one of the core tools I recommend and use.

What is OptinMonster?

OptinMonster is a lead generation software that allows you to install a lead generation form on your blog. It is a hosted service (SaaS) that supports a WordPress plugin.

Not only can you use on your blog, but can also be installed anywhere you can insert Javascript. This allows for using it for services like Shopify, SamCart, or Thrivecart. Possible uses of OptinMonster:

  • Exit-Intent promotion for your shopping cart
  • Email optin to your lead magnet at the bottom of each blog post
  • Gated content that requires an email address before viewing a blog post
  • A floating bar at the top of the page to highlight a popular blog post on your site

There are many more possibilities.


Larry's Take

If you are looking for a great service that not only works with WordPress but SaaS apps, then OptinMonster is your choice. It has many templates to use and allows you to easily create your own customized form so it matches your brand. OptinMonster supports 6 different types of campaign types that can not only be used for Email forms but can be used in conjunction with your own products.
9.5 Out of 10
PlatformCloud, WordPress
Price$14 - $80 per month
Annual DiscountNo
PromotionSave Up To 60% Off
Learn More


  • Many Methods to Generate Opt-ins — The biggest strength with Optinmonster is the many ways you to create optin forms.
  • Not Just For WordPress — Since this is a service and not a plugin, you can use it in conjunction with other services. In my case, it works perfectly with Thrivecart as an exit-intent popup.
  • Advanced Rules — Display optin boxes with many different rules such as time on page, amount of pages, and exit-intent.
  • Many Integrations — OptinMonster works with many email services and also supports Zapier.
  • Fully Functional API — For the power user like me, you can extract analytics for use in external services. In my case, I add reporting data to show in my analytics tool Woopra.
  • A/B Testing — Quickly setup variants of your forms.
  • Analytics — Builtin OptinMonster Analytics and Google Analytics are available to measure performance.


  • Slow Loading — If you are looking for the fastest lead-generating service then OptinMonster isn’t it. Though their service has so many features and functionality it makes sense to selectively load and use OptinMonster.
  • Costly Higher-end Plans — The lowest option starts at $9/month but can get as costly as $49/month for the advanced plan.
  • Customization Limitations — Like most visual designers, there are limitations on how customized can you make your design.


OptinMonster Features

Their service has many features to choose from and is a digital marketer’s dream. Features include:

  • Lead Verification (New) — An add on service that filters spammers, bots, and bad email accounts from joining your mailing list. A $15 per month additional fee.
    2-Step Optin — What they call MonsterLinks that allows any link or image that can use an OptinMonster optin form. In my case, I fire their option after a visitor clicks on one of my affiliate links.
  • Geo-IP Location Targeting — Display a popup based upon the visitor’s location in the world.
  • Exit-Intent — Automatically detect when a visitor is about to leave your blog and prompt for their email address. This not only works for desktop but recently added a mobile option.
  • Visual Builder — A drag & drop editor that allows you to create an optin form without any knowledge of HTML.
  • Yes/No Forms — Allows for simple yes or no forms.
  • MonsterEffects — Over 26 different animations and sound effects to attract the attention of your website visitors. Increase conversion rates by creating a pattern interrupt.
  • A/B Testing — Test variants of your optin form to see which copy, campaign type, and messaging works best.

Display Options

Campaign Options
You have 6 different campaign types available

Since this is a lead generation service, the most important aspect of its options is displaying a web form. OptinMonster supports many different campaign types that range from subtle to “in your face and can’t ignore” options.

  • Lightbox Popup — The most popular method to capture email signups.
  • Floating Bar — Display a fixed bar in either the header or footer that stays fixed when the visitor scrolls a webpage.
  • Fullscreen Welcome Mat — Create a fullscreen interstitial that can be ignored and hides your underlying content.
  • Inline Forms — An embeddable form that looks like it’s part of your blog post and content.
  • Slide-in Scroll Box — Attract immediate attention to your pop that comes in from a corner of the visitor’s screen.
  • Gamified — A popular option that creates a method to engage an audience to make them feel like they’ve “won”.

With each of these campaign types, you have a large selection of pre-defined campaign templates. Though for the more experienced designer you can use one of the templates as your foundation or create a brand new one from scratch. They support desktop and mobile-friendly optin boxes.

OptionMonster’s visual editor is easy to use and allows you to create a web form that matches exactly your blog’s branding.

You can gate content before a visitor can access via their content locker. To add a sense of urgency and limited availability, you can create a countdown timer with any of your campaigns.

OptinMonster Pricing

OptinMonster pricing is little bit on the high side, but do you have 4 pricing options. I’ve highlighted key features with each plan.

Monthly Pageviews3,50015,00050,000250,000
A/B Testingyesyesyes
Inactivity Sensoryesyesyes
Exit Intentyesyes
Remove OptinMonster Logoyesyes
Countdown Timersyesyes
Device Targetingyesyes
Geolocation Targetingyes
Adblock Detectionyes

For most individuals, I recommend the OptionMonster Pro Plan.

WordPress and Google Tag Manager

You have two methods to use OptinMonster with your blog. One is with their WordPress plugin and the other is to install it globally via Google Tag Manager. Personally, the fewer WordPress plugins the better performance for your blog. So I prefer installing OptinMonster with Google Tag Manager.

If you aren’t that technical, the OptinMonster WordPress plugin makes using their service a breeze. All you need to do is install the plugin and connect your account. Once you connect your account you retrieve the campaigns you have set up within your account.

The added benefit with OptinMonster compared to other services it is not tied to just WordPress. I have use OptinMonster with my ThriveCart service with an exit intent pop-up.

OptinMonster Integrations

The optin software works with many different services and also includes Zapier. As you can imagine, email integration options are a strong point and support many esoteric email marketing services.

OptinMonster perhaps has one of the largest list of supported email providers in the category. For the most part, if there’s an email marketing provider out there it appears they support it.

If OptinMonster doesn’t support it you do have the option of using Zapier or your own custom webhook.

Email Marketing

  • ActiveCampaign
  • AWeber
  • Bronto
  • Campaign Monitor
  • Campaign Refinery
  • CM Commerce
  • Constant Contact
  • ConvertKit
  • Customer.io
  • Drip
  • E-goi
  • Eloqua
  • EmailOctopus
  • Emma
  • Feedblitz
  • GetResponse
  • HubSpot
  • iContact
  • Infusionsoft
  • iPost
  • Iterable
  • Jilt
  • Kajabi
  • Kartra
  • Klaviyo
  • Mad Mimi
  • MailChimp
  • MailerLite
  • Mailgun
  • MailPoet
  • Market Hero
  • Marketo
  • Maropost
  • Moosend
  • Ontraport
  • Pardot
  • SendinBlue
  • Sendloop
  • SendPulse
  • Sendy
  • SharpSprint

If you don’t have an email service yet, don’t worry you can use Monster Leads. It is available for no additional charge and allows you to capture email optins directly in their service.

The emails can be exported later into any other system you want.

It is also recommended to use Monster Leads as a back to your email service provider in case the connection fails Optinmonster.


  • Google Analytics

OptinMonster Alternatives

Like most services, OptinMonster does some competition. While this isn’t an exhaustive list, these are the more popular services.

$495 - $590 one-time fee
Special Lifetime Deal
FREE - $599 per year
Save 50% Off
Gravity Forms
$59 - $259 per year


OptionMonster, of course, gives you many optin form options to choose from.

Though just because OptinMonster offers these options does not mean you should always use them. Some options can be obnoxious for your audience and negatively affect user experience which will eventually affect SEO rankings.

You should always test what’s best for your brand and blog. Though OptinMonster is powerful and will help not only increase email optins, but can also increase your bottom-line.

Larry Ludwig

About Larry Ludwig

Larry Ludwig is an entrepreneur, financial expert, tech & marketing guru with over 25 years of industry experience.

In July 2018, Larry successfully sold Investor Junkie for $6 million.

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