Here are the tools that made me successful with my online businesses. These are all highly recommended and have all been used by me at some point during my career. By signing up for one of the services/tools listed below, I may receive compensation, but you’ll help support me by creating more useful content.
I break down the recommended services into these categories. To jump to the section, click on one of the links.
- Web Hosting & Email
- Link Trackers
- Email Marketing Providers
- Landing Page Software
- Lead Generation Software
- WordPress Themes
- WordPress Plugins
- SEO Tools
- eCommerce Platforms
- Social Proof
Web Hosting & Email
Choosing a web hosting provider is the cornerstone of starting a blog. It’s important to pick wisely as saving a few dollars in web hosting can be pennywise but pound foolish.
It is best to manage your affiliate links in one central location than to manually insert each affiliate link on your website. Affiliate links can change often and outdated links can cost you thousands of dollars in lost revenue.
Also, using a link tracker allows you to cloak links, so they are cleaner, plus allow for conversion tracking. It’s highly recommended you start off using one of these services today before placing an affiliate link on your website.
To discover more, read my best link trackers list.
Email Marketing Providers
Even though email isn’t as popular today as it has been previously, it is still one of the best ways to stay engaged with your audience. I recommend creating a mailing list immediately.
Landing Page Software
With any website, you need to build your audience of visitors to your mailing list and promotions. I recommend OptimizePress as one of the best WordPress themes.
Lead Generation Software
Increase your audience by using any of these products.
You cannot improve what you do not measure. These tools help track your traffic source and how visitors use your website.
I’m a fan of using StudioPress Genesis Framework. It creates SEO-friendly content that I use on all of my blogs. I rank it as the best overall WordPress Theme.
Why reinvent the wheel with your WordPress-based site when you can download an existing plugin to make your website more useful. Keep in mind not all plugins are created equal. Unfortunately, many free plugins are designed poorly (they are, ahem free you know..).
I’m a big fan of paying for commercial WordPress plugins. While there are many great free plugins, some of the best WordPress plugins available are commercial. Don’t be afraid to pay for a plugin. In most cases, the amount spent will save you time and/or generate more revenue in the long run.
If a tree falls in the woods, does it make a sound? One of the primary ways people will find your information is via search engines like Google. SEO or Search Engine Optimization is a way to research, monitor, and improve the ranking of the content you create.
If you are selling services or products online you must have an online shopping cart of some sort. These shopping cart systems are flexible to handle either digital products or physical products.
Use ThriveCart or SamCart (you can see the comparison of the two in my SamCart vs. ThriveCart) if you sell digital products like courses, ebooks, or software. Use WooCommerce to sell physical products, though it can also handle digital goods.
Read my best eCommerce Platforms rankings for more information.
One of the more powerful tips mentioned in the book “Influence” by Robert Cialdini is the use of social proof. Showing what others have done shows new visitors how valuable your service is.
I’ve always been about constant small 1% improvements. Over time a 1% improvement every week can yield huge gains after one year. Constantly improve your website and use some of the tools below.