Website Analytics

How To Filter Google Analytics Referral Spam & Bot Traffic

The great wonderful world of Google Analytics Referral Spam & Bot Traffic – the most recent in a long tradition sending irrelevant or inappropriate messages on the Internet to a large number of people. This guide outlines why it matters, what’s …

What Is Bounce Rate & How Should You Use It?

Bounce rate can be a great metric when evaluating how people interact with your overall website and individual pages. Yet, it’s one of the more mystifying metrics in analytics, mainly because there are a ton of misconceptions about what bounce …