Q: Where can I find more about UTM parameters and how to properly use them?

I recommend reading my tutorial on using UTM parameters , standardizing the naming, and tracking them.

Question 1

What happens if someone visits a bunch of pages on my website/blog before filling out the form?

Accepted Answer

It doesn't matter. As soon as they land on your website, the script saves the information in a cookie. This cookie is valid for 30 days. It adds this information automatically to your form from the saved cookie.

Question 2

Where can I find more about UTM parameters and how to properly use them?

Accepted Answer

I recommend reading my tutorial on using UTM parameters, standardizing the naming, and tracking them.

Question 3

How can I track Google Ads parameters?

Accepted Answer

By default, Google just passes the GCLID variable but you may want more information. Here's my global configuration setting for my tracking template. Adjust how you see fit. So all ads created will pass this information.

{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}&adpos={adposition}&place={placement}&net={network}&match={matchtype}

Question 4

How can I track Facebook Ads?

Accepted Answer

Unlike Google Ads where you can create a standard option for all ads, Facebook you must set up per ad. Fortunately, Facebook supports variables so to do this is now somewhat easy. I recommend using these parameters for all of your Facebook ads.

utm_source={{site_source_name}}&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.id}}&utm_term={{placement}}

Question 5

I use Gravity Forms and it's not storing my information. What am I doing wrong?

Accepted Answer

Previous versions of Gravity Forms this plugin used to work. The current version of Gravity Forms no longer works.

I recommend using one of the Gravity Forms community plugins.

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