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Keyword research is possibly the most important part of search engine optimization. How you decide to use & target keywords helps guide how your content is written, how you approach your audience, and how you approach your content strategy.…
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Search Performance (formerly ‘Search Analytics’) is one of the most useful tools in Google Search Console’s suite of tools. It provides a lot of data about how your website is performing in Google’s organic search results.
But like any …
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This post was originally published in 2012 – and the three trends that I said “killed” keyword rankings then have now been overshadowed by even larger trends. I’m going to update you on what has changed and what actually matters …
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Traditional keyword research has a tragedy of the commons problem. The more people that use a common keyword research sources, the less valuable those sources become.…
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Getting quality links to point to your site are a key part of ranking in organic search – and will be for the foreseeable future. But getting links for links sake will often do more harm than good.
Real, quality links …
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For years, SEOs (unlike our paid media counterparts) have dealt with less and less data.
First, Google stopped providing keyword data from organic search.
Then, Google made Keyword Planner a lot less useful with averaged and rounded volume …
