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You’re ready to audit and optimize your (or your clients’) YouTube channel or you want to see what a competitor is doing with their YouTube videos. But you run into the problem that YouTube makes it kind of tough to …
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Using giveaways for marketing is a tried and tested idea both on and offline. Raffles, lotteries, and giveaways are as old as the Bible. But in the age of social media, giveaways have become the next supposed silver bullet for …
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What’s hot? What are the trending topics getting shared? Creating content around trending content can build entire businesses and feed the content-social-sharing mill that is the Internet.
I’ve written about how to find pre-qualified “evergreen” content ideas for search. In …
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Starting in October 2014, I automated many tweets by scheduling them for the next year. It cost $126. Within 6 months, I’ve increased my Twitter following by 32%, had interactions with many people I’d love to meet in person, and …
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What do you think of when you think of marketing campaigns? Typically, crazy promotions, phony contests, giveaways, emails, and flash sales come to mind. These campaigns, while effective in the short term, are not repeatable.…
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One of the most incredible things about the Internet is that you can see what people are saying about you – for better and for worse. In fact, there’s a whole industry (and government agencies…) dedicated to social media listening …
