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One of the most incredible things about the Internet is that you can see what people are saying about you – for better and for worse. In fact, there’s a whole industry (and government agencies…) dedicated to social media listening …
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Google built both the Keyword Planner and Display Planner for Pay-Per-Click (PPC) research – not for SEO & Content Marketing
And yet, Keyword Planner is a fundamental tool for all SEOs. Keyword Planner provides a wealth of data directly from …
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Like I mentioned in How To Decide Which Keywords To Use: Keyword Research for Beginners – a key part of keyword research is judging keyword difficulty.…
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Keyword research is possibly the most important part of search engine optimization. How you decide to use & target keywords helps guide how your content is written, how you approach your audience, and how you approach your content strategy.…
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Search Performance (formerly ‘Search Analytics’) is one of the most useful tools in Google Search Console’s suite of tools. It provides a lot of data about how your website is performing in Google’s organic search results.
But like any …
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This post was originally published in 2012 – and the three trends that I said “killed” keyword rankings then have now been overshadowed by even larger trends. I’m going to update you on what has changed and what actually matters …
![How To Judge Keyword Difficulty (aka “Can I Rank for [Keyword]?”)](https://d2zm6ltkguvwr7.cloudfront.net/wp-content/uploads/2018/09/How-To-Judge-Keyword-Difficulty-aka-“Can-I-Rank-for-Keyword_”-352x113.jpg){kind=icon}
