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How To See YouTube Tags for Competitor / Keyword Research

You can see YouTube Tags in the in-line Javascript in the source code of the video.

On any given video, you can right-click on the page and choose to “View Source”

YouTube View Source

Once you have the page source open, just CTRL-F for the “keywords” meta tag – and get the tags that the author used.

YouTube Tags

To view tags on mobile, you will have to sub in view-source:https://m.youtube.com/

in your mobile browser. Then CTRL-F.

YouTube on Mobile

This is all a bit more confusing than before.

Before 2018, YouTube placed the tags in the  <meta name=”keywords” content=”[keywords]”> field within the view-source code for any video.

YouTube Tags

Whether you are researching YouTube for your own content or you are trying to optimize your own YouTube videos – competitor tags can provide a ton of insight. It’s like free keyword research.

If you want to see them directly in videos like pre-2018, check out this YouTube extension for Chrome.

But what if you want to research dozens if not hundreds or thousands of YouTube videos?

That’s where web scraping comes in.

The good news is that since those tags are consistently within the meta keywords field, you can easily scrape them with off the shelf scraping software like Screaming Frog.

I wrote a detailed post on how to scrape & export YouTube for information here.

Read more about analyzing your own YouTube Analytics here.

Larry Ludwig

About Larry Ludwig

Larry Ludwig is an entrepreneur, financial expert, tech & marketing guru with over 25 years of industry experience.

In July 2018, Larry successfully sold Investor Junkie for $6 million.

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